While the Punjabi film industry is still in its early days of experimenting and innovation, the producers of Punjabi films are working hard for the promotion of Punjab, Punjabi, and Punjabiyat. The Punjabi film producers are also taking huge risk of heavy loss for financing the films. Along with this some actors, distributors, and directors allegedly are cheating on them, causing huge financial loss to the producers. To avoid this and protect their rights, many active producers of Punjabi films had a meeting in which they decided to form Punjabi Film Producers Associations. Each producer was given the chance to share his views in the meeting.

The producers said that every new producer makes his film with his full heart and put his best efforts and hard work, but when the cheating part comes in, he is left with no finance and he is forced to leave the field of cinema forever.

Members said that the organization would provide direction to the entire producer community in a very transparent manner and raise their voices for their rights. Moreover,  provide all possible assistance for the problems coming from cinema ie. Contract with the actors working in the films and will also talk to the government about digital fees and entertainment tax.

Speakers on the occasion said that complaints of cheating with many producers were also given by the producers to the institution yesterday, which will be investigated and a campaign will be launched against the culprits.

Charanjit Singh Walia was unanimously elected as the president of the association. The remaining office bearers are Harjinder Singh Garcha Chairman, Harpreet Singh Devgan Vice President, and Yuvraj Singh Bal Secretary. Vimal Chopra has been given the responsibility of Assistant Secretary and Karn Dhaliwal as Finance Secretary. The core committee members include Mani Dhaliwal, Deepak Gupta, Jitendra Sharma, Anchit Goel, Sarabjit Singh Kalsi, Amneet Sher Singh (Kaku), Mohit Banwait, Ranjiv Singla.

Speaking on the occasion, Charanjit Singh Walia said that he would fulfill this responsibility wholeheartedly. He said that he himself was the victim of this exploitation while making his first film. He said that it would be ensured that the rights of the producers could not be exploited in any way.