The film industry is also completely closed due to the lockout. The possibility of cinemas opening is still low. Shooting has begun partially, but it can take a long time to climb. For this reason, web-series and films are being released on digital medium. This is a new platform. This new platform is called Over the Top (OTT) platform. Under it, videos or other media related content are displayed through the Internet.

 

Parry Phogat has been trending to watch the first show on release of the film from small towns to metros. Cinematographers eagerly awaited the release of the film to watch the first show before the Corona era. Cinema production has been given industry status due to the billions and trillions earned from cinema. Hit films have been grossing over Rs 100 crore, but the Corona epidemic has changed both the condition and direction of cinema. Today the cinema and web series are being released on the OTT platform.The film industry is also completely closed due to the lockout. The possibility of cinemas opening is still low. Shooting has begun partially, but it can take a long time to climb. For this reason, web-series and films are being released on digital medium.This is a new platform. This new platform is called Over the Top (OTT) platform. Under it, videos or other media related content are displayed through the Internet. For this, the customer has to subscribe to the OTT platform. This is a kind of app,In which television content, web-series and movies are shown. The OTT platform app can be downloaded on mobile or tablet. The OTT platform first became popular in the US. Then, in other countries of the world.OTT is the most popular entertainment platform in India. In the Corona era, it has emerged as an opportunity in disaster. As of the end of 2019, India had 150 million OTT subscribers, of which 50 percent were consumers from large cities.

 

Due to the Corona epidemic, the number of its consumers is increasing rapidly. Experts say that its market size may double in the next one or two years. Recently, Amitabh Bachchan’s film Gulabo-Sitabo was released on Netflix. Late actor Sushant Singh Rajput’s films Drive and Dil Bechara were also released on the same stage. Karan Johar also had to finally release Gunjan Saxena on the OTT platform. The biopic film Shakuntala Devi starring Vidya Balan was released on Amazon Prime Video.On this platform, the consumer can watch his favorite program or movie with the help of internet. The materials available on this platform are original and quality. There are some platforms that make films or web series or short stories by themselves and put them on OTT app. Amazon Prime Video and Netflix are the leading OTT platforms in the case. The contents of the OTT platform vary. On this platform, foreign content with desi can also be seen in its own language.

OTT platforms are available in India like Amazon Prime Video, AltBalaji, SonyLive, MX Player, Voot, Netphilix, Hot-Star, G5 etc. Hotstar has more than 400 million subscribers. Netflix is ​​the most popular video streaming company,Which came in the year 2016 in India. The Indian series of the popular program Sacred Games was released on this platform. AltBalaji is an Indian OTT platform. It is a home video streaming service of Ekta Kapoor’s Balaji Telefilms. Sonilive launched the OTT platform in India in 2013.

The Zee-5 OTT platform was launched in the year 2018 in India. Through this, various programs can be seen in many languages. The Woot OTT platform was launched in the year 2016 in India. It has over 45,000 hours of content, including Colors TV, MTV, Nickelodeon, Viacom 18 Motion Pictures and MTV Indies.The MX player visited India in February 2019. It is known as the most popular video streaming app. It has also recently added an in-app gaming feature to its video streaming platform.

A big-budget film is successful only when it earns more than the cost and gives it to the producer. When films are released in Cinemahal, there is a hefty revenue through advance booking, but it is not possible to earn big on the OTT platform, so if the corona epidemic is not controlled quickly, then making a big budget film will make the filmmaker Will avoid In the current tradition, if a film earns 100 crores or more, it is considered a superhit, but its success or failure on the film’s release on the OTT platform will be decided by the audience, which will be measured by viewership. The more people watch the film, the more successful the film will be. In the current situation, the standard of box office success or failure is in danger.

The corona epidemic has opened the way for OTT platforms to succeed. It was a different pleasure to watch films in theaters. Today theaters are closed. Movies are being watched indoors on digital platforms. Usually, the audience is watching movies and other programs on a mobile, TV or Smart TV at a convenience with the family. According to a survey conducted by MomMagic in August 2019, currently around 70 percent of people are watching video content on mobile.55 percent of consumers in the country are watching TV shows, sports, movies on different OTT platforms, while 41 percent of consumers are using the DTH platform to watch a variety of content, including Dish TV, Tata Sky etc.

In the period of lockout, it has become common to release films on the OTT platform. In the Corona era, viewership on OTT or online streaming has increased significantly. Today, in addition to Netflix, Amazon Prime, Hotstar, G5, MX player, big players like Apple, Disney, YouTube, Play Station, Google Play, Sling TV etc. have entered this field. Companies are also turning to the OTT platform for advertising. It is also necessary to change according to time to save our existence.

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