As India is facing the second wave of Covid-19 infection, to provide support towards Covid relief work across the nation, including donation of essential medical equipment ranging from oxygen cylinders, concentrators and ventilators, Zee Entertainment Enterprises Ltd. (ZEE) that is a leading Global Content Company, along with Salman Khan Films (SKF) has come forward.
This help will be generated by the revenue earned from the movie ‘Radhe’ that is to be released on May 13 on Eid.
Radhe stars Disha Patani, Randeep Hooda and Jackie Shroff in lead roles. The film is directed by Prabhu Deva. Salman is set to play the role of a cop in the film.
Both Zee and SKF have partnered with GiveIndia that is India’s largest donation platform.
Support will be provided to families of daily wage earners by Zee and SKF.
The Company’s spokesperson said, “The nation is going through an extremely challenging situation and as a responsible corporate, ZEE stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At ZEE, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic.”
Salman Khan Films’ spokesperson added, “We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid-19. Since last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe’s release on ZEE5 and ZeePlex will empower us to contribute more in these extremely difficult times.”.
ZEE had also donated 240+ ambulances, 46,000+ PPE kits, oxygen humidifiers & 6,00,000 Daily Meals. The Company had also built and donated a 304-bed Dedicated Covid Healthcare Centre (DCHC) for frontline workers & their families in Maharashtra. ZEE Entertainment is also taking steps to support fight against Covid-19.