On 16th December, 2019 Zee Punjabi launched the newly announced Punjabi General Entertainment Channel by Zee Entertainment Enterprises Limited (ZEEL) is scheduled to go on air on the auspicious day of Lohri, 13th January, 2020. With its unique brand promise, ‘Jazba Kar Vakhon Da’ – the spirit to make the big dreams come true.
The legendary singer Gurdas Mann who has been associated with the channel says, “Zee Punjabi will bring story of Punjabis for them, by them, to them for the first time in their on language Punjabi”.
Zee Punjabi has a strong content line up of fiction, non-fiction and movies with storylines familiar to the land.
|Heer Ranjha||The epic love saga featuring the Punjabi superstar Sara Gurpal as Heer.||Mon – Fri 8:30 PM|
|Sa Re Ga Ma Pa||The super hit music reality show mentored by Gurdas Mann and judges Jaidev, Jazzy B, Sonu Kakkar||Sat – Sun 8:00 PM|
|Vilayti Bhabhi||A laugh riot comedy about Punjabis and their eternal Canadian dream||Mon – Fri 9:00 PM|
|Tu Patang Main Dor||A cross border love story based in 1980s||Mon – Fri 8:00 PM|
|Kamli Ishq Di||A show about Veer’s passion for the army and Maahi’s unabashed love for him||Mon – Fri 7:30 PM|
|Khasma nu Khani||A Punjabi sherni who wins her husband back||Mon – Fri 7:00 PM|
|Hasdeya De Ghar
|A skit based comedy show with occasional
|Sat-Sun 7:00 PM|
|Jee Aaya Nu||A light-hearted morning chat show with a ‘saas-nu’ duo||Mon – Fri 9:00 AM|
|Aajo Jine Khedna Hai||A ground connect show that travels through the land of Punjab||Mon – Fri 6:30 PM|
Along with the stories and characters inspired from the land, the philosophy of ‘Jazbaa Kar Vakhon Da’ is also brought alive with the visual identity. The logo is a reflection of inner radiance and colours from the sunrise palette signifying the hope and optimism of Punjab. The patterns of the timeless Phulkari rendered with a modern twist signify their strength that comes from their roots and the brotherhod within the community.
Zee Punjabi will be available across all major cable, DTH, Freedish and digital platforms starting 13th January 2020. The channel will also be available on ZEEL’s digital and mobile entertainment platform, Zee5.