In terms of box office receipts, the previous several months haven’t been kind to Hindi films. Except for a few exceptions like Gangubai Kathiawadi, The Kashmir Files, and Bhool Bhulaiyaa 2, most Hindi movies have failed to make money. This includes movies starring Ajay Devgn (Runway 34), Akshay Kumar (Samrat Prithviraj), and even Salman Khan (Runway 34). (Antim: The Final Truth). Mukesh Bhatt, a filmmaker, lately spoke out about the causes behind the decline.
Mukesh Bhatt, filmmaker Mahesh Bhatt’s younger brother, is a co-owner of their production firm Vishesh Productions. Mukesh has a long list of popular movies under his belt, including Sadak (1991), Ghulam (1998), Raaz (2002), Zeher (2005), Jannat (2008), and Aashiqui 2 (2013).
Mukesh earlier spoke to the sources on how the covid outbreak has altered the game for movies, but Hindi producers have failed to live up. “The story has to be altered,” he remarked. The OTT has risen to prominence as a result of the epidemic. Viewers are increasingly more aware of what constitutes good content. You can’t offer them information that was given to them before the outbreak. We’ve had enough of that type of story. We must evolve with the passage of time. You will be left behind if you do not evolve with the generation. The current trend in Bollywood is for individuals to create settings rather than films. Setups don’t work, but movies do.”
Mukesh slammed the present Bollywood system, saying that it is now more focused on commerce than art. “No one is creating films these days.” They’re all involved in the business. It’s time for a con game. That wasn’t something we used to do. “The narrative intrigues us, so let’s create it,” we’ll say. He said, “That honesty has vanished.”
Mukesh’s most recent two productions have been released exclusively on OTT. Sadak 2 was the first, which was meant to be released on big screens but was instead released on Disney+ Hotstar during the covid outbreak. He most recently developed Ranjish Hi Sahi, a web show.